It appears that Dusan Vlahovic’s goal in the closing minutes of Sunday night’s win over Udinese will be the last time the Serbian striker will score as a Juventus player at the Allianz Stadium.
And it’s not like that goal has done anything to change any minds.
According to reports from La Gazzetta dello Sport as well as Fabrizio Romano and Nicolo Schira, Juventus will place Vlahovic on the transfer market this summer, with their No. 9 expected to leave Turin this summer. Reports of Vlahovic being set to leave the club aren’t exactly surprising as the 2024-25 season is about to come to a close and so much of the early months of the campaign were about him potentially signing a new contract to help spread out some of his league-high €12 million net salary. That new contract never was agreed upon, and now Juventus will do as they did with Federico Chiesa last summer and bid one of their biggest names a farewell rather than likely lose him for nothing in 12 months time.
Vlahovic’s current contract, one that had a escalator clause that saw his annual salary go from €7 million net in 2023-24 to €12 million net this season, runs through 2026.
The plan remains for Dusan Vlahović to part ways with Juventus this summer.
No negotiations to extend his contract at the club currently expiring in June 2026, and his departure remains the most likely outcome. pic.twitter.com/ik8IxdQPZR
— Fabrizio Romano (@FabrizioRomano) May 19, 2025
Vlahovic, who arrived on an initial €70 million transfer fee in January 2022, has certainly had an eventful 3 1⁄2 years with Juventus after his big-money move from Fiorentina. Between high expectations for very obvious reasons, the frustration that came with some of the tactics used by his former manager, the use of him by his other former manager and simply his struggles for extended periods of time, Vlahovic has not exactly lacked for headlines outside of the goals he’s scored.
This season has just been another chapter in all of that.
Vlahovic was tipped for big things under Thiago Motta and his system that is a little more forward-thinking than the man he replaced on the Juve sideline last summer. Instead, those lengthy goal droughts were still presents, with Vlahovic’s goal against Udinese finally pushing him into double digits in Serie A and up to 15 in 40 appearances in all competitions this season. The same problems in front of goal for Vlahovic were present, with more than just a couple of big misses that had big xG totals attached to them going by the wayside. Throw in the fact that Vlahovic’s camp wasn’t exactly cooperating with Juventus’ hopes that the striker would agree to a new contract to spread out his big salary over another season.
Contract talks between the two sides reportedly broke down before the turn of the new year.
Thus you have the situation that Juventus and Vlahovic find themselves in now with the summer transfer market not so far away.
When it comes to potential destinations, Vlahovic has recently been linked with a handful of Premier League clubs because they are obviously ones who can afford his salary. In recent days, Atlético Madrid have also been thrown out there as another possible club he could sign with this summer.
No matter what, though, Vlahovic looks like he’s entering his final weeks as a Juventus player. No matter if that’s during the early June transfer window or after the Club World Cup like La Gazzetta suggests, the 2025-26 campaign looks like it will have somebody other than Vlahovic wearing the No. 9 jersey — and, at this point, that’s not exactly a huge surprise.











