\nTurin, 13 May 2025 \u2013 Juventus Football Club S.p.A. (the \u201cCompany\u201d or \u201cJuventus\u201d) announces that it has entered into front jersey sponsorship agreements with Stellantis Europe S.p.A. (\u201cStellantis Europe\u201d) and The Detroit Metro Convention and Visitors Bureau (\u201cVisit Detroit\u201d) until 30 June 2028. <\/p>\n
The agreement with Stellantis Europe entails the use of the Jeep brand as main sponsor of the match-day jersey of the First Team, JWomen, and NextGen, for all the domestic, UEFA, and FIFA sporting competitions, starting from the current sporting season (including the next FIFA Club World Cup) and for the 2025\/2026, 2026\/2027, and 2027\/2028 sporting seasons. <\/p>\n
The agreement entails a fixed total fee of \u20ac69 million (of which \u20ac4 million for the residual period of the 2024\/2025 sporting season, \u20ac19 million for the 2025\/2026 sporting season, and \u20ac23 million for each of the following sporting season), as well as moderate variable components (malus) in case of non-participation in the UEFA sporting competitions. The agreement between the Company and Stellantis Europe stems from the satisfaction of a successful partnership with the Jeep brand that has accompanied Juventus over many sporting seasons in accomplishing extraordinary sporting achievements. <\/p>\n
In addition to the above, please note that the Company has entered into an agreement with Visit Detroit to fill the second slot reserved for sponsors on the front of the match-day jersey of the First Team, JWomen, and NextGen, for all domestic sporting competitions (excluding UEFA and FIFA competitions), with the same duration as the Jeep agreement. The agreement with Visit Detroit entails a fixed total fee significantly lower than that of the Jeep sponsorship agreement (consistent with the reduced sponsorship rights granted) and variable components (bonus), potentially significant, based on the achievement of certain objectives. <\/p>\n
The amounts provided in the agreements concluded with the two partners mentioned above – which are expected to create long-term value for the Company, the Shareholders and the partners themselves – are substantially within the range of those foreseen by the Strategic Plan for the 2025\/2026 and 2026\/2027 financial years with reference to the front jersey sponsorship.<\/p>\n<\/blockquote>\n
The total of \u20ac69 million for the deal is less than the last reports we heard in mid-April when Reuters said Juventus\u2019 agreement with Jeep and Visit Detroit would be worth \u20ac25 million a season. We first heard that Jeep could be making a comeback to the front of Juventus\u2019 jerseys at the beginning of April, with the Visit Detroit component also coming to light at the same time.<\/p>\n
Jeep was previously Juventus front-of-shirt sponsor from 2012 until the end of the 2023-24 season. Juve have had an agreement with global nonprofit organization Save the Children since the beginning of the current campaign as the club \u2014 namely soon-to-be departing director Francesco Calvo, who is expected to become Aston Villa\u2019s new CEO \u2014 looked for a full-time sponsorship deal.<\/p>\n<\/div>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"After a year of having no official front-of-shirt sponsor, Juventus are going back to an old friend. At the same time, they are also welcoming in a new one, with the front of Juve\u2019s jersey set to be a little more crowded for the next few years. Juventus announced Tuesday that they have agreed to […]<\/p>\n","protected":false},"author":1,"featured_media":1316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-aggiornamenti-serie-a"],"_links":{"self":[{"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=\/wp\/v2\/posts\/1315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1315"}],"version-history":[{"count":0,"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=\/wp\/v2\/posts\/1315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=\/wp\/v2\/media\/1316"}],"wp:attachment":[{"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.matteocoachperformance.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}