The Juventus Summer Tour powered by Jeep has been further enhanced with the addition of a new leg, complementing the previously announced tour stop in Perth. The Club’s participation in the Hong Kong Football Festival (HKFF) 2026 was officially unveiled today during the launch press conference, attended by Juventus Legend Edgar Davids.
The Hong Kong Football Festival (HKFF) 2026 is a major international football event that will bring together four of the world’s most renowned clubs: Manchester City, Inter, Chelsea and Juventus. The tournament will take place at the new Kai Tak Stadium, a state-of-the-art venue with a capacity of 50,000 spectators. Juventus will compete for the Herbalgy Trophy on Wednesday, 5 August 2026, facing Chelsea in a match expected to attract significant sporting and media interest across the Asian region.
The Juventus Summer Tour powered by Jeep represents a strategic opportunity for Juventus to strengthen engagement with its growing fan base while enhancing the Club’s commercial footprint. The Tour will offer increased visibility and bespoke activations for partners, with particular attention to Ganten, which is entering its tenth year of partnership with Juventus. Furthermore, Juventus’ participation in the HKFF event will also support the growth and regional visibility of Juventus’ global partners, including Jeep, adidas, Cygames, EA Sports and Visit Detroit.
